Hotel Signs | Custom Hotel Signage by Benson Signs

Professional Hotel Signage That Elevates Your Guest Experience

First impressions matter, especially in hospitality. Your signage is often the first thing guests see, setting expectations before they even step inside. At Benson Signs, we work with hotels and hospitality venues across the UK to deliver high-impact signage that reinforces your brand and enhances the guest experience.

We produce durable, stylish signage solutions that blend seamlessly with your interior design, maintain clarity for guests, and present a polished image around the clock.

Our Work with Staycity Aparthotels

One of our most comprehensive hotel signage projects to date was with Staycity Aparthotels in Liverpool. Working closely with construction firm WH Snow Ltd, we were commissioned to deliver signage across 10 floors of the hotel, located in the city’s Corn Exchange building.

Project highlights:

External signage: Large built-up aluminium brand letters with LED halo illumination
Acrylic “APARTHOTELS” lettering paired with a halo and face-illuminated bee logo
Over 250 internal signs crafted from engraved stainless steel with black infills
Custom screen-printed bee logos applied to internal signs for brand consistency
Door plates, directional signage, and room numbering installed throughout all floors

Take a look at some images of the completed signage project we delivered for Staycity Aparthotels, covering everything from external branding to internal wayfinding across their Liverpool hotel.

Hotel Signage Services We Provide

We provide end-to-end signage solutions tailored specifically to the needs of hotels and accommodation providers:

External Signage

Internal Signage

Custom Branding

All signage is produced at our 50,000 sq ft Liverpool facility, where we combine CNC routing, UV printing, LED illumination, and screen printing to create premium results.

Our Hotel Signage Services

We provide a complete signage solution for hotels and hospitality venues from concept to completion. Our experienced team is here to guide you through every stage of the process.

Consultancy & Project Management: With decades of experience in hospitality signage, we’ll advise you on the best materials, finishes, and solutions to suit your branding, interior design, and long-term maintenance needs. We manage every aspect of your project to ensure a seamless process that fits your timeline and budget.
Planning Permission: We can assist with advertisement consent applications for illuminated signs, projecting fascias, and other external signage, liaising with local authorities on your behalf to simplify the process.
Design & Branding: Our in-house design team creates detailed visuals, including mock-ups, photo montages, and technical drawings. We ensure all signage aligns with your hotel’s brand identity and integrates naturally with its environment.
Manufacture: All signage is manufactured at our Liverpool facility using advanced equipment and premium materials. We maintain the highest standards in both quality and sustainability.
Installation: Our fully trained installers operate nationwide and are experienced in working within live hospitality environments, minimising disruption to staff and guests. All hold CSCS cards and are IPAF and PASMA certified.
Maintenance: We offer ongoing maintenance services across the UK, including scheduled visits or one-off callouts to keep your signage clean, functional and looking its best.

Why Hotel Signage Matters

In a busy hospitality environment, signage needs to do more than look good. It should guide guests, maintain consistency with your brand, and remain functional through daily use.

Keeping your hotel signage up-to-date and visually appealing is essential not only for first impressions, but also for smooth operations and guest satisfaction.

Why Choose Benson Signs?

Over 55 years of experience in hospitality and commercial signage
Proven track record with national hotel chains and independent accommodation providers
Full-service offering: design, manufacture, installation and maintenance
Signage tailored to complement interior design and enhance guest experience
In-house production using premium materials and advanced manufacturing techniques
Trained installation teams with experience working in live hospitality environments
ISO 9001 certified for quality management
ISO 14001 certified for environmental management
Committed to sustainability, with energy-efficient LED signage, recyclable materials, and renewable energy powering our Liverpool facility

Let’s Get Started

Whether you’re opening a new site or refreshing your branding, Benson Signs is ready to support your hotel with signage that reflects your standards and enhances the guest experience.

Explore our project gallery for more hotel signage inspiration.